About

Estela Vidal | International Go-To-Market Consultant & Sales Strategist.

 

Estela Vidal | International Go-To-Market Consultant & Sales Strategist.

 

Helping brands scale globally with data-driven GTM strategy and high-impact market entry execution.

Based in Amsterdam, Estela Vidal is a global go-to-market (GTM) expert and international sales strategist with over 15 years of experience driving commercial growth for startups, scale-ups, and global brands.

 

She specializes in:

  • International market expansion (EMEA, LATAM, North America).
  • Product launch strategy and go-to-market planning.
  • Customer segmentation and value proposition development.
  • Sales enablement and commercial growth strategy.
  • Brand positioning and competitive differentiation.
  • Coaching and leading cross-cultural commercial teams.

 

Estela has led successful GTM and sales strategies for global companies such as GoPro, KidKraft, and Ezviz during their early stage international market entry, as well as with established firms. She delivers measurable results across both B2B and consumer tech sectors.

 

From building scalable launch frameworks to refining market positioning and enabling sales teams, Estela bridges strategic thinking with real-world execution, turning business vision into revenue generating growth.